There were many aspects of the brand that appealed to Yuna, and made her passionate about the project. Firstly, the Rattan tree “regenerates to its full size in five to seven years, making it a sustainable and renewable material in furniture production. Another was the brand’s use of traditional methods and handmade tools, and their “passion and commitment to continuing traditions”. It was this approach that she wanted to emulate in her design process, as well as paying homage to the aesthetics of the technique.
To achieve this, Yuna was inspired by the weaving of X shapes essential to the craft. And so, for the exhibition’s title she formed the font out of tiny X’s, giving it a unique pattern and texture and thus an interesting reading experience. Instead of creating more assets to include, Yuna used the cross-weaved font as the main visual component throughout the identity as a whole. At points, the font is decipherable as words, but at others it appears simple as a graphic pattern, a backdrop to the presentation of furniture items.
This approach comes as a little surprise to us here at It’s Nice That, as when we first spoke to the designer last year, she expressed her love of “tactile” design and incorporating analogue techniques into her work. And certainly, for Yuna, one of the most satisfying parts of the project as a whole was the way in which it mirrored the rattan craft. “Although it was time-consuming to arrange the X shapes one by one, I didn’t consider it a waste of time since it expressed the brand’s craftsmanship of producing handmade furniture stitch by stitch without the help of machines,” she identifies. “I wanted the poster to resemble a piece of handicraft from afar.”